The Haute Route Campaign

The Haute Route, one of the most demanding Amateur Cycling Race in the world, needed some new images to bring out the powerful lifestyle cyclists around the world had during their day to day lives.

The Haute Route is known for it’s top of it’s league organisation, and races designed to allow amateurs to race in professional conditions, over 3 days to a week, all around the world.

After covering multiple of their Races around Europe, Mont Ventoux, Haute route alps, Haute Route Dolomites, I was commissioned to create a short series of images to showcase the fact that cyclists are living a lifestyle, their bikes, gear, lifestyle evolves around cycling, in a natural way.